OUR BRAND GUIDE
Carolina Gaming isn't simply a community for gamers in the Carolinas; it's a vibrant culture that binds the entire region together. It forms the very fabric of our collective identity, making you feel a part of something larger and more meaningful. This platform serves as the nexus where locals unite, form connections, grow their networks, and evolve together, all while indulging in their greatest passion—gaming.
We represent a lifestyle for those seeking a deeper connection in a disconnected world. Carolina Gaming celebrates our shared passion for gaming and invites everyone to participate in the excitement of each new wave in gaming washing ashore. Learn more about how we visualize this in our brand guide below and how you can make the Carolina Gaming brand stronger.
THE LOGO
The Carolina Gaming primary logo is comprised of three main elements; the first being ‘Carolina’. This is a large wordmark that invokes affinity with those attached to the region in some way. It’s versatile in character and displays a new-age edge. Next is ‘Gaming’ - this wordmark clearly states our focus and maintains that edge for uniformity.
Lastly we have the crown. This symbolizes our position in the space with sharp edges and comes in that Carolina Blue everyone loves. It’s also a nice callback to the Queen City and is meant to convey to those locally that we are the ever-beating heart of gamers in the region.
Together this lockup is the perfect blend of modern edge with a hint of vibrant contrast that all come together to create a classic finish.
LOGO VARIANTS
The Carolina Gaming official logos come in three variants; the primary lockup with the crown, the secondary lockup with the states, and the tertiary lockup with just the wordmarks. The secondary and tertiary lockups are used under special circumstances to communicate clearly with certain audiences.
PRIMARY
SECONDARY
TERTIARY
LOGO MISUSE
The power of brand is greatly diminished in instances where there is misuse. In order to avoid a scenario where that happens we have created a comprehensive guide that shows you how not to use our brand in your creations. You can also contact us for specific use if you are unsure still after reading this guide.
AVOID LIGHT LOGO ITERATIONS ON LIGHT BACKGROUNDS
AVOID DARK LOGO ITERATIONS ON DARK BACKGROUNDS
AVOID BUSY BACKGROUNDS THAT DROWN OUT THE LOGO
AVOID MULTI-COLOR AND GRADIENT BACKGROUNDS WITH CONTRASTING COLORS
CORRECT USE
Building a strong brand means creating a powerful image in the minds of those interfacing with us. This means consistency and uniformity in all uses of the logo. Below we display the proper way to display our brand and how you can contribute towards making the Carolina Gaming brand as impactful as possible.
DARK LOGO WITH ICON ON LIGHT BACKGROUND
LIGHT LOGO WITH ICON ON DARK BACKGROUND
COLORWAY
Color is an important vector to invoke emotion and ours are a perfect representation of the Carolinas and gamers alike. We have taken the best shades of blue and crafted a vibrant and convincing scheme of colors that will always spell out Carolina to those who see.